What are M-Tickets and M-Coupons?
M-Tickets and M-Coupons are a direct marketing device that ensures your message is instantly delivered to the mobile subscriber while also saving your business the additional marketing costs associated with printing and distribution.
M-Coupons are cash-point redeemable vouchers. Your business can send offers, such as “10% off an item by showing the SMS at the payment counter” (the message is deleted by your staff once redeemed). This make the process of distributing sales incentives both seamless and efficient. With most SMS M-Coupon provided solutions in the marketplace, you can view when the coupons have been delivered to your customer; unlike many other types of direct marketing avenues. From your customers point-of-view, the offer is not some coupon to fold and remember to carry, instead it is stored in an item which they naturally bring with them (their mobile phone).
M-Tickets are similarly beneficial as M-Coupons. They allow your business to organize events and promotions without the additional traditional associated printing costs. As well as this, they facilitate trace-ability and allow your business to set up events at relatively short notice. Tickets for events can be sent directly to mobile phones via SMS and shown at the venue for entry, which is extremely convenient for your customer. Again this is a seamless transaction both from your business’s point of view, as well as your customers.
These types of marketing tools are very effective with SMS as they are regular text characters that can be represented on all types of phones. Other excellent technologies, such as QR codes, assume all customer’s mobile devices can read and process them as well as potentially limiting the age demographic scope of your customer base.
Using Text Messages/SMS/Mobile Marketing in Business 