Brief case study regarding a car dealership that used an innovate SMS Mobile Marketing approach to attract business.
The car dealership sends reminders that cars are due a NCT (National Car Test) along with a quoted price for NCT pre-check. Thus, there are a few elements to highlight:
- Reminder service: useful SMS reminder that a NCT is due.
- Call-to-action: avail of an offer, whose price is advertised in the SMS content.
- Automated: demonstrates the functionality of sending SMS from pre-existing software such as CRM based systems.
Using Text Messages/SMS/Mobile Marketing in Business 