Mobile Marketing consists of many strands, but the core is always to generate new custom in your business and subsequently, interest in the product/service you are offering.
Mobile Marketing, with regards to SMS, consists of many features including:
- Shared Shortcodes and Keywords
- SMS Coupons
- Optin-Lists
- Realtime 2-Way Interactivity between your clients and your business
Within these blog posts, you can read about how to write effective content, what your aims should be when creating a campaign, controlling cost of your mobile marketing broadcast , how you can use your analytics to create smarter more targeted marketing etc.
SMS based Mobile Marketing is used by business for many reasons, including:
- It is a push technology, meaning a user is instantly prompted to read the message when it is delivered.
- It is an inexpensive communications medium.
- Robustness; text messages are not software dependent for delivery or abilty to be read- it is a standard feature on phones.
Using Text Messages/SMS/Mobile Marketing in Business 